The drinking season

The drinking season is upon us again. Around the world, alcohol deaths will spike again. Unless the perception about drinkers, who are seen to be smart, manly, fun-loving, cool, adventurous, etc., changes, alcohol will keep on winning. Here are the facts:

Alcohol is a slow, slowly but strongly addictive poison which kills about 3000/year in Australia, a great many more world-wide. Its social costs run into billions of dollars annually. But that's not my point.

Those who benefit from the sale of alcohol know this, yet they keep on producing, transporting, advertising and selling it. The only possible conclusion is that they care more about the money they make from their dealings with alcohol than about the deaths and social cost incurred by imbibing. When confronted with these facts they have only the drug dealer's lament to offer,

"if I don't do it, someone else will do it."
That's not my point, either. There will always be rotters.

How should we label the act of buying a slow poison from people who couldn't care less if their customers lived or died and these customers themselves? Stupid, ignorant, moronic, idiotic, all these come to mind. Not one of the labels traditionally associated with drinkers fits.

So, moron, if you want to drink yourself to death, by all means, go ahead, enrich those who couldn't care less about you and drink yourself out of a job, a family and into your grave. Try not to kill anyone else while doing so. Oh, I see, you'll be drunk and can't guarantee that you won't take anyone with you.

Let's all thank the authorities involved for this state of affairs. Many of them are drinkers and many of them make a pretty buck from alcohol.

Change the perception of a drinker from a cool hero to a fool and see alcohol consumption declining. Nobody likes to be a fool.